By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA
Turning lemons into lemonade. It is one of the most optimistic cliches known to man – and with good reason. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events.
The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.
History has shown us that when companies invest in their customer relationships during major downturns, the recovery period is faster and, ultimately, buyer relationships end up stronger than before. When going through a challenging time, it is important to understand how the people behind their customer logos are impacted.
Here are five things you can do to get back to the fundamentals with your most strategic customers:Continue reading “Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world”