Innovation Archives - Strategic Account Management Association

Artificial Intelligence, Customer buy-side perspective, Customer Engagement, Ecosystems, SAMA Research, Strategic Account Management Organizational Design, Strategic account management process, Strategic account management program organization, Strategic account manager skills and competencies, Technology, Value co-creation

Velocity Magazine Winter Issue 2025: Building Trust and Driving Innovation

The winter issue of Velocity is here, and it’s one you won’t want to miss! In Human Connections: Building Trust, Driving Innovation, we explore the heart of SAMA’s ecosystem — a thriving network built on collaboration, trust, and innovation.

This issue tackles some of the most pressing challenges and opportunities in strategic account management today. From fostering internal alignment to transforming how we approach renewals and relationships, every article provides actionable insights to enhance your SAM practice. Whether you’re looking to refine your leadership approach or dive deeper into the ethical complexities of AI in business, there’s something here for everyone.

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Artificial Intelligence, Technology

AI Tools to Supercharge Your Sales Strategy

**By Dan Adams, President, The AIM Institute**

As a strategic account manager, will you lose your job to artificial intelligence (AI)? That’s hard to imagine. But you might lose sales to a competitor applying the full potential of AI.

To make sure this doesn’t happen, you should be aware of the many ways AI can help you do your job faster and better. Since AI-for-sales applications are expanding like a cosmic big bang, the best we can do is to understand:

What AI is good at in fundamental terms.
A framework to organize the sales tasks AI can improve.
Examples of AI sales tools available at this snapshot in time.

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Customer Engagement, Ecosystems, Food Industry, Strategic account management process, Value co-creation

Collaborative Ecosystem

Networking as a key to success

By Jochen Koetzle, Head of Strategic Account Management, Endress+Hauser Group

Introduction to the Ecosystem within the Food Industry

Innovation has become the defining factor for success in today’s dynamic food industry. Collaboration is no longer optional; it is essential for resilience and growth. In this article, we explore the essence of collaborative ecosystems, their role in driving innovation, providing solutions, and ensuring resilience. We also share insights, including our organization’s efforts to highlight the transformative power of collaboration. Our aim is to inspire stakeholders to embrace collaboration as a strategic tool for creating a more forward-looking industry. At the end readers will understand the key components of collaborative ecosystems, their benefits, and practical ways to engage with or strengthen such.

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