Value co-creation Archives - Page 2 of 4 - Strategic Account Management Association

Account-based marketing, Case study, Customer Engagement, Industrial goods, SAMA training and certification, Strategic Account Management Organizational Design, Strategic account management process, Strategic account management program organization, Value co-creation

What’s In A Name? Turns Out — Everything!

SAMA Excellence Award winner for Outstanding Young Program of 2023 outlines its blueprint for SAM success.

When LP Building Solutions created a strategic account management (SAM) program in 2018, as a critical element of the company’s growth strategy, it transformed LP from a commodity-driven mindset to what they are now: a value-added building solutions company.

“LP changed our company name from LP Building Products to LP Building Solutions in 2018, which has taken us on a journey away from being simply a manufacturer of products to a specialty solutions provider, co-creating value for our customers,” said Lori McWain, Director of National Accounts.

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Customer Engagement, Strategic account manager skills and competencies, Value co-creation, Webinar

Navigating the New Generation of Strategic Account Managers

ARPEDIO

The symphony of skills, competencies, and behaviors expected from Key and Strategic Account Managers (KAMs & SAMs) is undergoing a profound transformation. Last month, our friends at ARPEDIO organized an exhilarating LinkedIn Live discussion that dove head first into the ever-evolving role of SAMs/KAMs. Click here to check out the discussion.

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today’s business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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Customer Engagement, Learning & Development, Value co-creation, Webinar

How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

The Congruity Group

In today’s dynamic business environment, where customer expectations are continually evolving, building and maintaining strategic customer relationships is critical to organizational success.

To help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth, we’ d like to share a recent webinar organized by our friends at The Congruity Group. Click here to check it out.

Led by Tony Bodoh and Juli Clark of The Congruity Group and special guest, Mark Williams, from McKinsey & Company, this free webinar is designed to equip the C-suite, sales, and customer success leaders with the insights and tools necessary to validate alignment with your most strategic customers and cultivate meaningful connections as a strategic business advisor.

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