Strategic account manager skills and competencies Archives - Strategic Account Management Association

Artificial Intelligence, Customer buy-side perspective, Customer Engagement, Ecosystems, SAMA Research, Strategic Account Management Organizational Design, Strategic account management process, Strategic account management program organization, Strategic account manager skills and competencies, Technology, Value co-creation

Velocity Magazine Winter Issue 2025: Building Trust and Driving Innovation

The winter issue of Velocity is here, and it’s one you won’t want to miss! In Human Connections: Building Trust, Driving Innovation, we explore the heart of SAMA’s ecosystem — a thriving network built on collaboration, trust, and innovation.

This issue tackles some of the most pressing challenges and opportunities in strategic account management today. From fostering internal alignment to transforming how we approach renewals and relationships, every article provides actionable insights to enhance your SAM practice. Whether you’re looking to refine your leadership approach or dive deeper into the ethical complexities of AI in business, there’s something here for everyone.

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Customer Engagement, Strategic Account Management Organizational Design, Strategic account management process, Strategic account management program organization, Strategic account manager skills and competencies, Uncategorized

SAMA’s Annual Conference: The Ultimate ROI

“Lead With Agility” and celebrate six decades of expertise in strategic account management.

As we celebrate SAMA’s 60th anniversary this year, we mark an impressive milestone that underscores our status as the go-to source for solutions in strategic account management (SAM). For six decades, SAMA has stood as the ultimate authority on managing the complexities of large strategic accounts and intricate customer relationships.

We constantly scan the horizon for emerging issues and cutting-edge concepts, translating these insights into actionable intelligence for our members. The best place to experience these big takeaways is at SAMA’s Annual Conference — our marquee event that attracts SAM experts, thought leaders, and business professionals from around the world.

To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 – 23. Register now and be a part of our thriving community.

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Customer Engagement, Strategic account manager skills and competencies, Value co-creation, Webinar

Navigating the New Generation of Strategic Account Managers

ARPEDIO

The symphony of skills, competencies, and behaviors expected from Key and Strategic Account Managers (KAMs & SAMs) is undergoing a profound transformation. Last month, our friends at ARPEDIO organized an exhilarating LinkedIn Live discussion that dove head first into the ever-evolving role of SAMs/KAMs. Click here to check out the discussion.

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today’s business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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