Strategic Account Management Association
Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers
Ever wonder how your customer’s finance team evaluates supplier proposals? It’s a lot easier to position your company’s value when you understand how the customer buying team thinks. Chris Ferguson – who has worked as an investment banker and held executive roles in sales and in finance – spills the beans.
Listen to this episode of The SAMA Podcast here.
Why has the pandemic devastated some companies while lifting others? According to University of Miami Herbert Business School Marketing Prof. Arun Sharma, it’s all about “liquidity.”
Listen to this episode of The SAMA Podcast here.
Think Zurich Insurance knows a couple of things about helping customers through crisis? They’ve been doing it since 1872, so we’re going to say “Yes.” We pick the brain of Zurich’s Executive Vice President and Head of Customer Management, Ron Davis.
Listen to this episode of The SAMA Podcast here.