Why has the pandemic devastated some companies while lifting others? According to University of Miami Herbert Business School Marketing Prof. Arun Sharma, it’s all about “liquidity.”
Listen to this episode of The SAMA Podcast here.
Latest posts by samamarketing (see all)
- FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT - October 26, 2021
- Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools - October 14, 2021
- Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world - September 13, 2021