Why has the pandemic devastated some companies while lifting others? According to University of Miami Herbert Business School Marketing Prof. Arun Sharma, it’s all about “liquidity.”
Listen to this episode of The SAMA Podcast here.
Strategic Account Management Association
Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers
Why has the pandemic devastated some companies while lifting others? According to University of Miami Herbert Business School Marketing Prof. Arun Sharma, it’s all about “liquidity.”
Listen to this episode of The SAMA Podcast here.