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Strategic Account Management Association

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Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers

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Tag: Multifunctional teams

Podcast, Strategic account management program organization

Liquidity: Your secret weapon in times of uncertainty

Why has the pandemic devastated some companies while lifting others? According to University of Miami Herbert Business School Marketing Prof. Arun Sharma, it’s all about “liquidity.”

Listen to this episode of The SAMA Podcast here.

June 1, 2020March 29, 2021Agility, Disruption, Multifunctional teamsLeave a comment

Recent Posts

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    December 12, 2022
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