Skip to content
Strategic Account Management Association

Strategic Account Management Association

Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers

  • HOME
  • MEMBERSHIP
  • EVENTS
  • CERTIFICATION + TRAINING
  • TOOLS
  • RESOURCE LIBRARY
  • ABOUT
  • CONTACT

Tag: Value quantification

Podcast, Strategic account manager skills and competencies

Getting inside your customer’s head: A former CFO on how companies make investment decisions

Ever wonder how your customer’s finance team evaluates supplier proposals? It’s a lot easier to position your company’s value when you understand how the customer buying team thinks. Chris Ferguson – who has worked as an investment banker and held executive roles in sales and in finance – spills the beans.

Listen to this episode of The SAMA Podcast here.

June 18, 2020March 31, 2022Dealing with procurement, Financial skills, Value quantificationLeave a comment

Recent Posts

  • KAM Leader Series: Winning Customer Commitment

    May 9, 2022
  • KAM Leader Series: Shaping Innovative Solutions

    May 4, 2022
  • How to Sell Innovative Ideas (When Everyone’s Terrified to Take Risks)

    April 26, 2022
  • KAM Leader Series: Delivering for Customers

    April 25, 2022
  • KAM Leader Series: Insight into Customer Needs

    April 18, 2022

Social

  • View SAMAtweet’s profile on Twitter
  • LinkedIn

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Powered by WordPress.com.
 

Loading Comments...