How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

The Congruity Group

In today’s dynamic business environment, where customer expectations are continually evolving, building and maintaining strategic customer relationships is critical to organizational success. 

To help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth, we’ d like to share a recent webinar organized by our friends at The Congruity Group. Click here to check it out.

Led by Tony Bodoh and Juli Clark of The Congruity Group and special guest, Mark Williams, from McKinsey & Company, this free webinar is designed to equip the C-suite, sales, and customer success leaders with the insights and tools necessary to validate alignment with your most strategic customers and cultivate meaningful connections as a strategic business advisor. 

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How To Build A Resilient Sales Identity

By Jeff Riseley, Founder of Sales Health Alliance

There is a lot of bad advice going around these days like:

“You shouldn’t attach your identity to your work if you want to be happy.”

Often these types of comments strike the perfect chord with people who are experiencing burnout. It helps them feel heard, seen, and understood, while simultaneously pointing the finger back at work.

When you’ve been carrying the burden of unrelenting work deadlines, the relief you feel from someone telling you it’s okay to take a break and not care so much can be intoxicating.

“I’m stressed because of work. It’s work’s fault.”

While work is likely a major factor in fueling your burnout, work is something you’ll spend ~90,000 hours doing in your lifetime, which means trying to separate your identity from work may not always be the best approach.

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