Strategic Account Management Association
Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers
The skills, competencies and behaviors that enable the strategic account manager to successfully develop and sustain mutually profitable, long-term strategic customer relationships.
If you aren’t building and maintaining deep, wide relationships inside your strategic accounts, you’re in trouble. We talk to the co-founder and CEO of Arpedio about the importance of creating meshed relationships with your strategic customers.
Listen to this episode of The SAMA Podcast here.
Ever wonder how your customer’s finance team evaluates supplier proposals? It’s a lot easier to position your company’s value when you understand how the customer buying team thinks. Chris Ferguson – who has worked as an investment banker and held executive roles in sales and in finance – spills the beans.
Listen to this episode of The SAMA Podcast here.
What can the experience of 9/11 teach us about helping our customers through the pandemic? We ask SAMA’s own Chris Jensen – who, on the morning of Sept. 11, was a sector head for the global leader DHL.
Listen to this episode of The SAMA Podcast here.