“Lead With Agility” and celebrate six decades of expertise in strategic account management.
As we celebrate SAMA’s 60th anniversary this year, we mark an impressive milestone that underscores our status as the go-to source for solutions in strategic account management (SAM). For six decades, SAMA has stood as the ultimate authority on managing the complexities of large strategic accounts and intricate customer relationships.
We constantly scan the horizon for emerging issues and cutting-edge concepts, translating these insights into actionable intelligence for our members. The best place to experience these big takeaways is at SAMA’s Annual Conference — our marquee event that attracts SAM experts, thought leaders, and business professionals from around the world.
To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 – 23. Register now and be a part of our thriving community.
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