Customer knowledge Archives - Strategic Account Management Association

AI Tools to Supercharge Your Sales Strategy

**By Dan Adams, President, The AIM Institute**

As a strategic account manager, will you lose your job to artificial intelligence (AI)? That’s hard to imagine. But you might lose sales to a competitor applying the full potential of AI.

To make sure this doesn’t happen, you should be aware of the many ways AI can help you do your job faster and better. Since AI-for-sales applications are expanding like a cosmic big bang, the best we can do is to understand:

What AI is good at in fundamental terms.
A framework to organize the sales tasks AI can improve.
Examples of AI sales tools available at this snapshot in time.

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Customer Advisory Boards, Customer Engagement

How SAMA’s Customer Advisory Board Influences Best Practices in SAM

At SAMA, we believe that continuous engagement with our members is the key to refining our approach to strategic account management (SAM) and ensuring our offerings remain relevant, practical, and impactful. One of the most valuable tools we use to stay aligned with our members’ needs and challenges is our Customer Advisory Board (CAB). The CAB serves as a direct line of communication between SAMA and some of the most experienced and insightful leaders in the SAM community, providing us with critical feedback that shapes both our strategy and the broader SAM ecosystem.

In collaboration with The Congruity Group, SAMA has built and executed our strategic Customer Advisory Board to ensure the highest level of engagement between senior leadership teams and their clients. This partnership strengthens our ability to deliver exceptional value to our members by fostering executive-level connections and driving more strategic customer relationships. By leveraging Congruity’s expertise, we’ve been able to expand the reach and impact of our CAB initiatives, allowing us to introduce innovative solutions that address the most critical challenges facing SAM professionals today.

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Customer Engagement, Strategic account manager skills and competencies, Value co-creation, Webinar

Navigating the New Generation of Strategic Account Managers

ARPEDIO

The symphony of skills, competencies, and behaviors expected from Key and Strategic Account Managers (KAMs & SAMs) is undergoing a profound transformation. Last month, our friends at ARPEDIO organized an exhilarating LinkedIn Live discussion that dove head first into the ever-evolving role of SAMs/KAMs. Click here to check out the discussion.

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today’s business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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