Strategic Account Management Association

SAMA Honors Professor Noel Capon with Lifetime Achievement Award

Miami Beach, FL, May 22, 2024 — The Strategic Account Management Association (SAMA) honored Noel Capon, R.C. Kopf Professor of International Marketing at Columbia University Business School, with a lifetime achievement award at the 2024 SAMA Annual Conference.

The award recognizes Capon’s unparalleled legacy and profound impact on the SAMA community, celebrating his enduring commitment to advancing knowledge and transforming the practice of strategic account management.

As the recipient of the inaugural award, Capon and his legacy will always be reflected in the honor. The trophy will be given out periodically as contributions merit and will forever be known as “The Professor Noel Capon Award.”

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Customer Engagement, Strategic Account Management Organizational Design, Strategic account management process, Strategic account management program organization, Strategic account manager skills and competencies, Uncategorized

SAMA’s Annual Conference: The Ultimate ROI

“Lead With Agility” and celebrate six decades of expertise in strategic account management.

As we celebrate SAMA’s 60th anniversary this year, we mark an impressive milestone that underscores our status as the go-to source for solutions in strategic account management (SAM). For six decades, SAMA has stood as the ultimate authority on managing the complexities of large strategic accounts and intricate customer relationships.

We constantly scan the horizon for emerging issues and cutting-edge concepts, translating these insights into actionable intelligence for our members. The best place to experience these big takeaways is at SAMA’s Annual Conference — our marquee event that attracts SAM experts, thought leaders, and business professionals from around the world.

To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 – 23. Register now and be a part of our thriving community.

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Account-based marketing, Case study, Customer Engagement, Industrial goods, SAMA training and certification, Strategic Account Management Organizational Design, Strategic account management process, Strategic account management program organization, Value co-creation

What’s In A Name? Turns Out — Everything!

SAMA Excellence Award winner for Outstanding Young Program of 2023 outlines its blueprint for SAM success.

When LP Building Solutions created a strategic account management (SAM) program in 2018, as a critical element of the company’s growth strategy, it transformed LP from a commodity-driven mindset to what they are now: a value-added building solutions company.

“LP changed our company name from LP Building Products to LP Building Solutions in 2018, which has taken us on a journey away from being simply a manufacturer of products to a specialty solutions provider, co-creating value for our customers,” said Lori McWain, Director of National Accounts.

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