By SAMA Editors
The winners of the 2020 SAMA Excellence Awards demonstrate the amazing things that happen strategic account management is enshrined at the center of a company’s business strategy. The details of what each of our winners accomplished (and how they did it) differ based on their size, history of account management, business drivers and strategic goals. But what these companies share in common is C-level commitment to the strategic accounts approach paired with incredible vision and execution from top to bottom.
The 2020 award winners pushed into new market segments, put themselves on their customers’ C-level agenda, and broke into geographies in which they’d never done business. Most of all, they proved that getting strategic account management right unlocks huge benefits in terms of growth, profitability, customer satisfaction and attainment of strategic goals.
Category 1: “Customer co-creation that creates mutual business value”
Winners:
Category 2: “Institutionalization of digitalization to create meaningful customer impact”
Winner:
Category 3: “Outstanding young program of the year (< 5 years)”
Co-Winner:
Category 3: “Outstanding young program of the year (< 5 years)”
Co-Winner:
Category 4: “Outstanding mature program of the year (5+ years)”
Winner:
Want to enter this year’s awards? You still can! It’s free to enter and can be done in less than hour. Click here for this year’s categories and for the submission form. Questions? Email Nicolas Zimmerman at zimmerman@strategicaccounts.org.
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