By Carmen Simon, PhD, Chief Science Officer, Corporate Visions
Why do human beings have brains?
To communicate, create, express emotions? To help us solve complex problems? Both answers are correct, but they’re tied to one fundamental reason: We have a brain so we can move—to physically move from point A to point B.
A brain that doesn’t move is a brain that can’t create. It won’t communicate with or coordinate all other functions of the body. Although the human brain hasn’t changed much over the past 40,000 years, what has changed is our almost unlimited options for movement. People can go anywhere they want—even, with enough money, into space.
Movement can happen toward a stimulus or away from it. The same goes for your customers. They can move toward you or away from you. They have options—lots of them. And in this article, I’ll share a neuroscience perspective on how you can convince your customers’ brains to move in your direction.
Continue reading “The Neuroscience of Decision Making”