By William Trail, Co-Founder, Opportunity State
If you have experienced the pain, humiliation and fear of having to tell your manager that you are not going to hit your “blood number,” your commit for the quarter, then I have news for you: It’s not your fault. You don’t have the technology to predict 90 days in advance which deals will be finalized in time.
But assigning blame doesn’t really matter, does it? In the end, if you fail to meet your commitment, you fail to meet your commitment. To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. But typically, 30 to 40 percent of a SAM’s compensation will be tied to revenue. This being the case, then he or she should have significant input into which opportunities are pursued, since it is the SAM who has the account/political knowledge of his or her account. And yet several trends are converging to make decisions over deployment or resources more difficult. To name a few:
- The average size of buying groups consists of 11 active members (plus additional occasional ones), per Gartner.
- Only around 60 percent of account managers are making quota, per HBR.
- Senior management needs to see fast results, especially in a recession.
- Average tenure for sales execs has dropped from 26 months to just 19.
- Gartner reports that 58 percent of sales executives struggle to complete assigned tasks .
- Assessing account opportunities has become that much more difficult during a pandemic, when face-to-face interaction is limited or non-existent.
- Only 36 percent of a sales executives’ time is spent selling or coaching, and remote coaching is much more difficult.