By Phil Styrlund and James Robertson, The Summit Group
This is part one of a three-part series. Parts two and three are available here and here.
Persistent, disruptive forces impacting profitable growth are intensifying and, as a result, companies in many industries face slower growth and accelerating commoditization of product and service margins.
Given marketplace complexity and dynamic shifts in how customers buy, traditional business models are threatened, and new strategies and capabilities for driving growth must be more intentionally developed. In this series of posts, we will outline a pragmatic yet powerful framework for co-creating solutions with strategic customers.Continue reading “Creating joint solutions: The WHAT and the HOW of becoming and remaining relevant”