“Lead With Agility” and celebrate six decades of expertise in strategic account management.
As we celebrate SAMA’s 60th anniversary this year, we mark an impressive milestone that underscores our status as the go-to source for solutions in strategic account management (SAM). For six decades, SAMA has stood as the ultimate authority on managing the complexities of large strategic accounts and intricate customer relationships.
We constantly scan the horizon for emerging issues and cutting-edge concepts, translating these insights into actionable intelligence for our members. The best place to experience these big takeaways is at SAMA’s Annual Conference — our marquee event that attracts SAM experts, thought leaders, and business professionals from around the world.
To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 – 23. Register now and be a part of our thriving community.
Network-Driven Expertise
The adage goes, “It’s not just what you know, but who you know.” At SAMA, our emphasis on the “know who” directly enhances your “know how.” SAMA’s knowledge network comprises a peerless community of practitioners and subject matter authorities. Attending SAMA’s Annual Conference instantly plugs you into this invaluable network. In fact, many of our attendees forge relationships and connections that endure for decades, enriching both their personal and professional lives.
A Single Spark Can Ignite Greatness
In the dynamic world of strategic account management, time is a precious commodity. Recognizing the relentless pace of our community, we appreciate the challenge of carving out time for learning, ideation, and validation. Think about the potential of just one brilliant idea capable of delivering tangible value to you, your organization, and your most essential customers. The return on investment is indisputable.
Energizing, Action-Oriented Learning
SAMA’s learning environment promises an invigorating educational journey. Our conference delivers a comprehensive yet targeted exploration of real-world challenges transcending industry boundaries. Facilitated by seasoned practitioners and experts driven by a genuine desire to share insights, our sessions foster a culture of open exchange to cultivate a peer-driven think tank.
Excellence Awards
The SAMA Excellence Awards™ honor B2B companies that excel in enhancing relationships with key customers by effectively addressing their most pressing business challenges. Winners not only enhance the reputation of their programs internally but also showcase a steadfast dedication to delivering exceptional customer experiences. Best of all, Excellence Award winners highlight their blueprints for success, which help guide and teach SAM practitioners about how to build thriving programs.
Gain the Competitive Edge
With hundreds of companies spanning an array of industries in attendance, can you afford to miss SAMA’s Annual Conference — if even a single competitor gains access to best practices? It’s highly likely your customers will be present, too, presenting opportunities to engage with counterparts who can offer fresh perspectives, novel information, or even assistance in accessing key stakeholders within their organizations.
But don’t take our word for it…read what SAM thought leaders have to say and why they’ll be attending the SAMA 2024 Annual Conference in Miami, FL.
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“What keeps me coming back to the SAMA Annual Conference — and I’ve been coming to these conferences for years now — is the generosity of the community.
You have very powerful thought leaders in this whole area of strategic accounts and building strong strategic relationships with customers. These are leading-edge thinkers who are also practitioners — who are extremely generous with their experiences and with their time — and it’s a community that’s happy to share. SAMA conferences are all about the value of sharing experiences and knowledge, and also the ability to network and build relationships with these thought leaders.“
– Adrian Davis, President & CEO, Whetstone Inc; Principal Partner, The Summit Group
“When I first attended the conference back in 2020, this was [Owens Corning’s] first foray into a formal key account management program. I took away slides, I took away frameworks, I took away resources, connections, and I took that back to my organization and implemented it. And I continue to come back every year to get new ideas, making sure we’re doing the best and the most relevant and most recent data in terms of key account management.
The ROI on SAMA’s Annual Conference? I don’t even have to do a calculation because it’s a no brainer. We get so much out of it! The resources, the networking, the assessment tools we’ve used. I can’t say enough about SAMA and the resources they have.“
– Sara Theis, Key Account Manager, Owens Corning
“The beauty of SAMA’s Annual Conference is the opportunity to really network and have conversations with peer companies around what they’re doing and compare and benchmark yourself against some of the world’s best companies. That’s so unique! I haven’t found anything like SAMA anywhere else in the world.“
– Max Walker, Director of Strategic Account Management, Medtronic
“One thing that keeps me coming back to the SAMA Annual Conferences are the people. Not only are they seasoned and capable in their professions, but they’re also curious. So, there’s a great give and take that comes with that. They bring you insights, they bring you knowledge, but you can also learn by the questions they ask you. I love that!
I also love that you see some of the same people every year — so you build long-term relationships. Another thing I love is the content — the quality of the presenters and the energy, hope, resilience, and the optimism they bring in facing really challenging times.
They just speak to the relationships they’ve built over the years and how they’ve drawn from those relationships to actually improve practices in their organization. The people here are so generous and so willing to share their own experience at implementing SAM. The folks that I’ve met have been so grateful for that contribution, and they wouldn’t have it if it wasn’t for SAMA.”
– Shakeel Bharmal, Senior Vice President, The Summit Group
You, too, can be a part of this engaging SAM community! Share your own perspectives and best practices with SAMA’s knowledge exchange, and add to your skillset by registering for SAMA’s 2024 Annual Conference.