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Strategic Account Management Association blog

Strategic Account Management Association blog

Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers

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  • The Five Health Care Trends Every SAM Needs to Know

    The Five Health Care Trends Every SAM Needs to Know

    September 22, 2020
  • Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

    Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

    September 11, 2020
  • From Your Buyer, with Love: “Dear Supplier, Please Reduce Your Price by 10%!” Or: Five Steps You can Take NOW to Counter Price Reduction Requests

    From Your Buyer, with Love: “Dear Supplier, Please Reduce Your Price by 10%!” Or: Five Steps You can Take NOW to Counter Price Reduction Requests

    August 25, 2020
  • Five Key Principles for Successful Negotiations

    Five Key Principles for Successful Negotiations

    August 18, 2020
  • “Extreme” Negotiations with Customers

    “Extreme” Negotiations with Customers

    August 3, 2020

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