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Strategic Account Management Association blog

Strategic Account Management Association blog

Dedicated to helping strategic account managers and key account managers manage improve relationships with their most important customers

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Recent Posts

  • FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

    October 26, 2021

  • Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

    October 14, 2021

  • Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

    September 13, 2021

  • The Future of SAM – Revisited

    August 24, 2021

  • SAMA releases Biannual 2021 Compensation Report

    August 10, 2021

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