If you aren’t building and maintaining deep, wide relationships inside your strategic accounts, you’re in trouble. We talk to the co-founder and CEO of Arpedio about the importance of creating meshed relationships with your strategic customers.
Listen to this episode of The SAMA Podcast here.
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- Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools - October 14, 2021
- Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world - September 13, 2021